The 2022 Brand Asset Report

In 2021, Amazon invested more than $900 million and employed more than 12,000 people—including machine learning scientists, software developers, and expert investigators—who were dedicated to protecting customers, brands, selling partners, and our store from counterfeit, fraud, and other forms of abuse….Amazon’s Counterfeit Crimes Unit (CCU) sued or referred for investigation over 600 criminals in the U.S., UK, EU, and China, an increase of 300% from the previous year….We identified, seized, and appropriately disposed of more than 3 million counterfeit products.

To read the 2022 Amazon Brand Asset Report, click here.

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