Goyard Handbag Authentication Tips
A Brief Glimpse Into: Goyard
Founder:
Pierre-François Martin
Year Founded:
1792
Creative Director as of 2023:
None
Owned By:
Self-Owned
Most Known For:
The St. Louis Tote
Fun Fact:
In 1998, Jean-Michel Signoles, a French businessman, struck an agreement to purchase the House from the Goyard family. Signoles’ purchase of Goyard marked the first break from the Goyard family’s line of succession in almost 150 years. He still owns the brand to this day.
Learn More:
Wikipedia
History via goyard.com
Goyard Serial Numbers
Goyard’s serial numbers are almost as secretive as the brand itself but we’ve broken down how to read one.

AAS020131
AAS: Manufacturing code
01: Month produced
2013 : Year produced

SAR020096
SAR: Manufacturing code
06: Month produced
2009 : Year produced

ABA020069
ABA – Manufacturing Number
09: Month produced
2006 : Year produced