The Authentication Institute of America, its credentialed experts, and brand partners pledge to adhere to values, principles, and standards to ensure public trust in in your resale business. By pledging to uphold the Code of Ethics, you will be listed as a preferred business on the AIA website and will be sent a unique badge to use in your marketing.

Accountability – You shall take responsibility for your actions, decisions, and consequences thereof.

Our work is our reputation. Follow through, transparency, and trust are requisites of running a successful business. When mistakes are made, we admit them and find the right solution for the customer.

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Competence – You shall engage only in those services for which you have the necessary knowledge, skills, and experience.

We all continue to grow and learn. We are always looking to expand our product offerings, services, and margins. However, if unprepared the results can be hazardous. We don’t know what we don’t know. Its ok to ask for help.

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Confidentiality – You shall respect the confidentiality of any information entrusted to, or obtained in the course of, your business or professional activities.

The resale world is growing rapidly with proprietary business plans, technology, clientele, and vendors. Knowledge of such information should be held in the greatest confidence.

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Diligence – You shall proceed with patience, timeliness, and consistency, and do so in a prompt and thorough manner in the service of others.

Not only must your work be thorough and accurate. It is equally important to execute service-level agreements you have with your clients.

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Integrity – You shall behave in a trustworthy manner.

Trust is the most important commodity in resale. Forged by the enactment and obedience to these codes of ethics. Trust is hard to build and easy to lose.

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Objectivity – You shall act without prejudice or bias, and labor in good faith for the best interest of all persons.

Only in good faith and honesty can we built the trust that this industry deserves. 

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Reputation –You shall regard your professional reputation and those of your clients and engage in no conduct that might undermine respect.

We are a small and very connected community. Your reputation is built on your compliance with these 8 outlined ethical practices.

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Respect – You shall follow the rules of law, and value the dignity, worth, equality, diversity, and privacy of all persons.

Professional behavior requires that you regard people, places, and things with the highest level of civility.

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