The brand’s decision to provide with a particular RFID tag all their articles sent to wholesale dates back to January 2021. Target: tracking suspicious sales outside the official channels. Gucci communicated their decision to all their indirect retailing partner.

They did it sending a note where, according to fashionmagazine.it, they wrote “our company reserves by contract the right to enter accounts and registers of each point of sale to check compliance with the obligations set out in the contract”.

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