Luxury brands want to be involved with the sale of their own products, and potentially profit on the aftermarket, Matt Moorut, a director analyst at Gartner, told Morning Brew.

“But at the same time, most enterprises are still hesitant to get too heavily involved because they’re worried about what it would mean in terms of the way that they’re perceived,” he explained.

Andy Ruben, founder and executive chairman of resale solutions platform Trove, says there may be other technologies better suited for resale.

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